![]() ![]() Gotham quickly gained popularity after its creation, adopted by a broad range of users from architects to Hollywood. The result was Gotham, a typeface that combines the geometric style of the 1930s and 1940s American signage with a contemporary design. This type of architectural lettering, commonly seen around New York City, was created by anonymous craftsmen, and it embodied a uniquely American, forthright aesthetic.įrere-Jones decided to use this lettering as a basis for his new typeface, crafting a design that was both modern and nostalgic. While seeking inspiration, Frere-Jones recalled the lettering he’d photographed on a 1930s New York City Port Authority building sign. The story of Gotham began in 2000 when Tobias Frere-Jones, a designer at the type foundry Hoefler & Co., was commissioned to create a new sans-serif typeface for GQ magazine. Gotham, one of the most popular typefaces of the 21st century, owes its existence to a humble beginning: the lettering on a building sign. It’s always best practice to view a typeface first before committing to purchasing it or downloading the font for free. Gotham Font Previewīefore you hit the download button, let’s just have a look at the font in it’s entirety. It has also gained in worldwide appeal because of its use in many campaigns and especially in Obama’s hope campaign. ![]() Gotham is also popular due to being included in the adobe and font generator function. Gotham font is popular mainly use to the great broad design with wide apertures and normal high x-height, which makes it so versatile as a typeface. The structure of this typeface was heavily inspired by the designs of architectural signage of the mid-twentieth century. It is known to be the geometric sans-serif typeface family. Gotham font was designed by American designer Tobias Frere Jones back in 2000. It’s a stylish and versatile font that can be used for many different purposes. Many graphic and web designers have this as their go to font for a wide range of projects. PaySimple is here to solve your immediate payment needs and as your business evolves, our products and services will grow with you.Gotham font is one of the most popular fonts in the world. This level of flexibility met by unmatched customer service is what matters most to 20,000 and counting businesses nationwide. Today, PaySimple delivers the most flexible combination of payment solutions in the industry. We understand that every business is unique and has varying payment needs. Remember the saying “The whole is greater than the sum of its parts? “ This is true of the mark and the total value we offer to our customers. When looking more carefully at the new PaySimple logo mark, you realize there are multiple segments working together that form the shape of the rectangle. The alternating use of round and sharp corners suggest the shape of a leaf giving it an organic feel that is representative of the growth and prosperity we wish for our customers. These objects are central to the payments industry and eCommerce. The shape also reminds us of the EMV chip embedded in a credit card. The basic shape of our new mark is a rectangle which resembles a check or credit card. More than just an icon, the PaySimple mark visually represents the service and value we offer. The logo mark is most exciting for us to roll out and is the most noticeable change to our logo as a whole. ![]() By using two colors and weights, we visually separate the two words, PAY – SIMPLE, making it easy read and comprehend especially for those who are seeing it for the first time. We kept the two-color combination and added an additional visual distinction between the two words with a different type weight. Our new logo typeface is Gotham a more clean, modern san-serif than the old Mouser typeface. One of the foundational elements of a brand platform is the logo. PaySimple recently launched an updated brand platform and identity to reflect the service and value we deliver to our customers each day.
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